Let's celebrate the creatures that inspire us: Happy International Dog Day! • August 26th

It's a privilege to share our world with such divine souls as dogs! One of them was the reason our story began, the reason we're passionately crafting our flavourful spirits and the reason our energy never fades.

On this very special day, we're here to share with you the values that keep inspiring us and to introduce you to the true Parson—man’s tastiest friend.

Parson has many flavours, and only one heart.

The heart of Parson’s brand is that which guides the brand on its path. When Parson finds himself in front of a challenge, on crossroads or unknown paths, it’s his heart that becomes the compass.

Parson’s heart is fuelled by four main values: bravery, freedom, playfulness and diversity, originating from his lively and hunter-oriented pedigree. They are reflected in his tastes, actions, communication, appearance and decisions, and they are quick to inspire others who are in one way or another in Parson’s presence.

Parson is BRAVE

and is for the brave. His features are bold, and sometimes daring. Bravery sets in motion tasteful creations, strategic decisions, ways of communicating and behaviours of all Parson’s characters.

Parson is FREE

and is for the free. He doesn’t care about limitations, he prefers opportunities, novelties and inspirations. He swears by free ideas, that can inspire and change the world. He is free with creating new flavourful creations that open new worlds to all.

Parson is PLAYFUL

and is for the playful. Without playfulness the world is no fun, and Parson does not stand by boredom. Should he find himself in such a situation, he will with his playful manoeuvre quickly turn it around into an exciting adventure. Playfulness is the engine of creativity.

Parson is DIVERSE

and is for the diverse. Openness, diverseness and uniqueness inspire him. He proudly showcases his  cosmopolitan character at every turn, he believes in good and rejects the bad. Parson believes in a better world.

Thanks to his character diversity, Parson is known for his many nicknames, which only prove that he is the master of flavour, style and ideas. Classy. Grapy. Cosy. Sunny. All this is Parson, who successfully juggles various worlds and presents them to you like a true local.