Hafa, Nigeria!

Imagine spending your days under the scorching African sun, craving an ice-cold, bitter refreshment... What’s your ultimate go-to drink? Gin & tonic, of course!

Great news for all our fellow gin lovers from the ‘Giant of Africa’—premium Parson Gin is now available in Nigeria!

Before you book your flight and follow your favourite ‘liquid spirit’ on this new adventure, let’s uncover some interesting facts about the culture of drinking in Africa’s most populous country.

• Nigeria's alcohol market is among the largest and fastest-growing in Africa.

• In the north-west and north-east regions of Nigeria, Islam is the dominant religion, and alcohol consumption is restricted. However, some underground drinking does occur in certain areas. In contrast, the south-east and south-west regions, including Lagos, the capital, are predominantly Christian, with a more permissive attitude toward alcohol, which is widely consumed at social gatherings and events.

• Nigerian culture holds a special place for the local gin Ògógóró, an alcoholic drink distilled from palm trees—more specifically, from palm sap. Often called a “spiritual drink,” it plays a crucial role in traditional rituals and sacrifices. It is believed to connect humans with ancestors and deities, making it a common offering at ceremonies such as funerals, weddings, and other communal gatherings, symbolising unity and shared heritage. Serving a shot of Ògógóró to guests is seen as a gesture of warmth and respect. When infused with herbs, it is also used in traditional medicine to treat various ailments.

  Fun fact: Due to its potency, Ògógóró is nicknamed “Push me, I push you,” reflecting its strong physical and social effects.
  
  

• Not only does gin have strong social meaning in Nigeria, but local gin production is also a significant source of livelihood in rural areas. Distilleries are often family-run, with skills passed down through generations, while the entire community may participate in the production and distribution.

• Traditionally, gin consumption has been more prevalent among men, particularly in informal and rural settings. However, urban women are increasingly engaging in gin drinking, especially in social gatherings and nightlife scenes. With this shift, cocktails and flavoured gin beverages are becoming more popular to cater to female consumers. A significant increase in demand for drinks like gin and tonic or fruit-infused gin has been noted, particularly in cocktails served at clubs, lounges, and high-end bars in cities like Lagos, Abuja, and Port Harcourt.

So, what do you say? Are the vibrant flavours of Parson ready to conquer the hearts of our Nigerian gin lovers?